From local club to global symbol. Inter Miami Step-Change Strategy. Messi.

What if your brand didn’t need years to grow — but one move to leap?In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri breaks down how Inter Miami CF engineered a step-change in global relevance through the arrival of Lionel Messi.This is not a story about celebrity. It’s a masterclass in how to design organizational alignment, convert attention into assets, and create strategic inflection points that compress time.