EPISODE · Apr 28, 2026 · 5 MIN
From local club to global symbol. Inter Miami Step-Change Strategy. Messi.
from Marketing and Strategy Unlocked · host Nicolas Kfuri
What if your brand didn’t need years to grow — but one move to leap?In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri breaks down how Inter Miami CF engineered a step-change in global relevance through the arrival of Lionel Messi.This is not a story about celebrity. It’s a masterclass in how to design organizational alignment, convert attention into assets, and create strategic inflection points that compress time.
What this episode covers
What if your brand didn’t need years to grow — but one move to leap?In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri breaks down how Inter Miami CF engineered a step-change in global relevance through the arrival of Lionel Messi.This is not a story about celebrity. It’s a masterclass in how to design organizational alignment, convert attention into assets, and create strategic inflection points that compress time.
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From local club to global symbol. Inter Miami Step-Change Strategy. Messi.
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