EPISODE · Feb 8, 2026 · 23 MIN
From Local Dream to National Franchise: The Rise of Vella Haus
from ¿Que Pasa Boston?
✨ What does it take to build a national brand from the ground up—while staying true to your identity? In this episode of Que Pasa Boston, host Gabriela Salas sits down with powerhouse entrepreneur Alexa Centeno, the founder and CEO of Vella Haus, a home staging brand that has rapidly expanded into a national franchise. From opening her first location to scaling across states, Alexa opens up about: 🛠️ How she launched Vella Haus with limited resources 🚀 What she learned as a woman founder in a competitive industry 💡 Her blueprint for growth, brand identity, and community connection 👑 Why representation matters in the Real Estate space 💬 How her story is reshaping the conversation around women leadership in business Whether you're an aspiring entrepreneur, a professional, or just love stories of resilience and vision — this episode is for you. 📍 Aired on Rumba 97.7 & JAM'N 94.5 📲 Listen anytime on the iHeartRadio App, Spotify, Apple Podcasts, or YouTubeSee omnystudio.com/listener for privacy information.
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What this episode covers
Alexa Centeno turned a dream into a national franchise. In this episode of Que Pasa Boston, she shares how she built Vella Haus, the challenges she faced as a Latina entrepreneur, and what it takes to scale with purpose.
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From Local Dream to National Franchise: The Rise of Vella Haus
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