From Local Waste to John Lewis Shelves: The ReBorn Growth Story with Brian Walmsley

from eCommerce MasterPlan · host Chloë Thomas

Brian Walmsley is the founder and CEO at ReBorn, the world’s first homewares brand made entirely from local waste. Founded in 2022 they now sell via wholesale, Amazon, and their Shopify store, and are doing £500,000 a year. Hit PLAY to hear: ♻️ How Brian turned local plastic waste into a £500K/year homewares brand 🚫 The prototype that bombed—and what it revealed about real customer tastes 🛍️ Why relationships (not cold emails) get you into retailers like John Lewis 🌱 The #1 mistake brands make when trying to “go sustainable” 🤝 How to grow your team with sweat equity (and avoid legal headaches) 🔄 The genius supply chain move that became a brand story goldmine Key timestamps to dive straight in: [04:04] "Sustainable Housewares Market Opportunity" [09:19] Recycled Materials Procurement Overview [12:55] "Combining Qualitative and Quantitative Insights" [15:15] Hybrid Teamwork Approach [17:30] Key Partnerships: Legal & Human Focus [20:55] "Category Building for Profitability" [21:50] Listen to Brian’s Top Tips! Full episode notes here: https://ecmp.info/548..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

What this episode covers

Brian Walmsley is the founder and CEO at ReBorn, the world’s first homewares brand made entirely from local waste. Founded in 2022 they now sell via wholesale, Amazon, and their Shopify store, and are doing £500,000 a year. Hit PLAY to hear: ♻️ How Brian turned local plastic waste into a £500K/year homewares brand 🚫 The prototype that bombed—and what it revealed about real customer tastes 🛍️ Why relationships (not cold emails) get you into retailers like John Lewis 🌱 The #1 mistake brands make when trying to “go sustainable” 🤝 How to grow your team with sweat equity (and avoid legal headaches) 🔄 The genius supply chain move that became a brand story goldmine Key timestamps to dive straight in: [04:04] "Sustainable Housewares Market Opportunity" [09:19] Recycled Materials Procurement Overview [12:55] "Combining Qualitative and Quantitative Insights" [15:15] Hybrid Teamwork Approach [17:30] Key Partnerships: Legal & Human Focus [20:55] "Category Building for Profitability" [21:50] Listen to Brian’s Top Tips! Full episode notes here: https://ecmp.info/548..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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From Local Waste to John Lewis Shelves: The ReBorn Growth Story with Brian Walmsley

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This episode is 29 minutes long.

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This episode was published on June 23, 2025.

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