From 'made in China' to 'serviced by China': Why Chinese services are booming

China is known around the world for "Made in China." But a new story is emerging: "Serviced by China." The 2026 China International Fair for Trade in Services (CIFTIS) is underway in Beijing, bringing together over 1,800 exhibitors from around 90 countries, regions and international organizations. China's trade in services also grew by 8% in the first seven months of 2026, continuing an upward trajectory. What's driving the rapid growth of Chinese services? Why are Chinese services increasingly in demand around the world? And can this momentum continue?