From Magic to Metrics | Jeff Greenfield, Co-Founder and CEO, Provalytics

from The Brand Called You · host The Brand Called You

Jeff Greenfield’s extraordinary journey—from magician to chiropractor to marketing measurement pioneer—highlights the power of reinvention. With Provalytics, he’s redefining attribution in a privacy-first, cookieless era, helping brands measure what truly matters: awareness, impact, and ROI.00:32- About Jeff GreenfieldJeff is the co-founder and CEO of Provalytics.

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