From Mailers to Machine Learning: The Evolution of Senior Living Marketing with Shonia Russelle

In this episode, Shonia Russelle shares her 35-year journey in senior living marketing, emphasizing the importance of embracing change, lifelong learning, and the evolving landscape of marketing strategies. She discusses the balance between traditional and digital marketing, the significance of the prospect's experience, and staying true to one's passion in the industry. https://otterbein.org/