From Malaysia to the World: Malaysia's Halal Playbook

Malaysia has held the top spot on the Global Islamic Economy Indicator for 12 straight years, and other countries are now racing to build sectors of their own. MATRADE’s S. Jai Shankar joins us to talk about how Malaysia built its lead through platforms like MIHAS, and what it will take to maintain the country's position as competition grows. MIHAS 2026 runs from September 23 to 26, with a RM5 billion trade target.See omnystudio.com/listener for privacy information.