From Managing Teams to Measuring Impact W/ Brad Wilkins

Brad Wilkins joins Melanie to unpack what it really means to lead people through change when the way we work is being rewritten in real time. From how AI is reshaping job levels, promotions, and team structures to why measuring impact matters more than managing headcount, this conversation goes deep on the future of work. Brad shares a powerful four-part framework for understanding why people succeed or struggle in a role, how to lead difficult performance conversations with empathy and clarity, and why directness—not PIPs—often creates better outcomes. It’s a candid conversation about scale, leadership credibility, and helping people understand whether they can grow with the business or whether it’s time to move on.