"From Market Stall to £8 Million Crumble Empire: The Humble Crumble Story - Kim Innes

In this episode, I sit down with Kim Innes, the inspiring founder of Humble Crumble - the viral dessert brand that transformed the humble crumble into an £8 million sensation. Starting from a single market stall in London, Kim turned a simple idea into a cult favourite, redefining street food and creating queues down the block.Kim shares the real story behind the rise of Humble Crumble - from early challenges and self-doubt to viral moments on social media and scaling the brand across multiple locations. She opens up about building a business with heart, the power of staying authentic, and what it really takes to create a food brand that sticks.Whether you're an aspiring founder, foodie, or just love a good underdog story - this episode is packed with insight, inspiration, and a few sweet surprises.