From Marketing Agency to Shark Tank: How EatHundy Is Reinventing Frozen Snacks with 100% Real Fruit

What happens when two entrepreneurs leave the comfort of a successful agency business, bet on each other, and decide to reinvent a childhood product millions of people grew up with? In this episode of Everything Intellectual Property, we sit down with Michelle and Aviv, the husband-and-wife founders behind Hundy, the first frozen fruit pop made with 100% whole organic fruit—and the brand that caught national attention on Shark Tank. What started as a simple question—“Why aren’t frozen fruit pops actually made from fruit?”—turned into a category-changing business built around clean ingredients, consumer trust, and perfect timing in today’s health-conscious market.But this story goes far beyond food. Michelle and Aviv reveal how they built and exited a digital marketing agency, moved to Austin, immersed themselves in the CPG startup ecosystem, and identified a massive white-space opportunity in the frozen aisle. They open up about building a company as husband and wife, raising a family while scaling a startup, and the emotional highs and lows of entrepreneurship.You’ll also hear the behind-the-scenes story of creating the Hundy brand, navigating trademarks and intellectual property, pitching on Shark Tank, and why authenticity—not artificial ingredients—is becoming the future of consumer products. If you’re building a brand, launching a product, or chasing your own version of the American dream, this episode is a masterclass you don’t want to miss.#Hundy #SharkTank #Startup #Entrepreneurship #FounderStory #FoodStartup #CPG #HealthySnacks #OrganicFood #BrandBuilding #Trademarks #Patents #IntellectualProperty #AmericanDream #BusinessPodcast #EverythingIntellectualProperty #ConsumerProducts #AustinStartups #CleanIngredients #Ecommerce00:00 – Meet the Founders of Hundy00:57 – The First Frozen Fruit Pop Made with 100% Real Fruit02:52 – The Shark Tank Demo That Got Everyone Talking04:24 – Why Timing Matters in the Health Food Revolution07:22 – From Marketing Agency to Consumer Brand10:12 – Why They Left Traditional Careers to Become Entrepreneurs14:15 – Chasing the American Dream Through Startups17:00 – Building a Business as Husband and Wife20:33 – Creating the Hundy Brand Name24:00 – Intellectual Property, Trademarks & Protecting the Brand