From Marketing to Business Ownership with Rafeh Malik

In this episode of B2B Marketing Methods, host Terri Hoffman, CEO of Marketing Refresh, sits down with Rafeh Malik, a seasoned marketing professional set to embark on a new venture as a business owner in Houston. Rafeh discusses his diverse career background, including his education at Rice University, his journey through various industries, and his experiences in product marketing, corporate strategy, and nonprofit initiatives. The conversation delves into Rafeh's aspirations to acquire a business in Houston, his criteria for selecting a business, and his strategic approach to business growth. He emphasizes the importance of understanding customer needs, leveraging digital marketing, and creating the right cultural fit. Tune in for an insightful discussion on the transition from marketing leadership to small business ownership.To learn more about Rafeh Malik, connect with him on LinkedIn at: https://www.linkedin.com/in/rafehmOr, email him at: [email protected] To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/To connect with Marketing Refresh, visit: MarketingRefresh.com