From marketing to innovation: the Spring Advertising story.

Yesterday, I had a terrific conversation with Spring Advertising founder and Creative Director Rob Schlyecher. Like myself, Rob believes the classic ad agency model is flawed. His 'a-ha' moment came when he created a  campaign that enabled his clients to sell their company for millions - while Spring was paid a nominal (in hindsight) fee.  That got Rob scratching his head and wondering how he could avoid this sort of conundrum in the future. His solution? Create products, instead of just selling them for others.  Sure, other agencies have done it. But most of them have failed, because they don't get the entrepreneurial (vs service industry) mindset. Spring seems to be charting a course for success in innovation. Their first product, Poop Like A Champion cereal, is selling out. If you'd like to get in on Rob's secret, listen to the podcast here.