From MarTech to FinTech: An Innovator's Journey with Jeffery Staw

Join us on The Outlier Podcast for an engaging conversation with Jeffrey Staw, the Chief Information and Innovation Officer at Firefighters First Credit Union. With a diverse career spanning over three decades, Jeff is a true visionary who has witnessed and driven the evolution of technology from the early days of MarTech to today's digital age.In this episode, Jeff shares his remarkable journey, from starting his own company during the dot-com bust to becoming a key figure in the credit union space. Discover how his background in human-centered design and marketing technology has allowed him to challenge the status quo and make a significant impact on financial services.Key Discussion Points:From MarTech to FinTech: Learn about Jeff's career trajectory, including his pioneering work in email marketing and e-commerce arbitrage.The Drive for Innovation: Find out what motivates Jeff to constantly push boundaries and why he believes "this is the way we've always done it" is a "BS statement."The Future of Credit Unions: A deep dive into why Jeff is betting big on Applied AI and how it can transform everything from contact centers to member personalization.The Challenge of Digital Transformation: Jeff shares his insights on overcoming the complexities of integrating siloed legacy systems and the importance of communicating technology's value to non-technical stakeholders.Empowering Teams: Hear how an open-door policy and a focus on "why" can foster a culture of experimentation and innovation within an organization.The Boldest Move: Jeff reveals the boldest, most life-changing decision he ever made that set him on his current path as an outlier in the financial landscape.Don't miss this inspiring episode with an industry leader who is dedicated to improving both member and employee experiences through technology and a relentless passion for positive change.About The Outlier Podcast:The Outlier Podcast explores the stories of individuals who challenge norms, break barriers, and drive change. We believe in candid conversations that get to the heart of what it takes to be an outlier in any industry.#TheOutlierPodcast #CreditUnions #DigitalTransformation #Innovation #Fintech #Martech #AppliedAI #Leadership #Podcast #JeffStaw