From McDonald’s to ADT: DeLu Jackson on Brand Transformation and Trust

My guest this week is DeLu Jackson, Executive Vice President and Chief Marketing and Communications Officer at ADT. A seasoned executive with over 20 years of experience, DeLu has led marketing transformation at some of the world’s most iconic brands, including McDonald’s, Audi, Kellogg’s, Nissan, Subaru, ConAgra, and now ADT. He’s known for his data-driven, customer-first approach and for helping redefine what protection and connection mean in the smart home and small business security space. With an undergraduate degree in Politics from Princeton University and an MBA from NYU Stern School of Business, he brings both intellectual rigor and real-world results to the table. He’s also an independent board director and a recognized thought leader in marketing, growth, and digital innovation.