From McKinsey Consultant to $70M in Revenue: How She Built an AI-Powered Pet Insurance Empire

🐾 Meet Hedda Båverud Olsson, Founder & CEO of Lassie — the startup transforming pet insurance and pet health. From McKinsey & EQT Ventures to raising €50M+ and now also crossing €70M+ in annual revenues , Hedda’s journey is packed with bold moves, big lessons, and surprising insights into the booming pet industry.In this episode:✅ How Lassie rewards pet owners for keeping their pets healthy ✅ The challenge of disrupting a regulated industry ✅ Finding the right co-founders and building a top-tier team ✅ Using AI to scale and acquire customers creatively ✅ Lessons from raising millions and breaking into competitive marketsWhether you’re a founder, pet lover, or just curious how a startup can change an entire industry, this conversation is a must-watch.📍 Timestamps:00:00 Sharing Your Idea Early00:49 Intro to Hedda & Lassie01:51 From Consulting to Founder06:37 Navigating Regulation09:48 Raising the First Angel Round13:00 Building the Right Team17:37 Leveraging AI for Growth19:40 Go-to-Market Strategy26:34 Brand vs Conversion30:06 Overcoming Breaking Points33:42 Scaling & Leadership38:05 Pet Industry Trends41:54 Lessons LearnedYoutube: https://youtu.be/0fniIhtRqak 📌 Connect with Hedda and Lassie: https://www.lassie.co/en📌 Join The Startup Leap Community: subscribe.thestartupleap.io#PetTech #StartupStories #LassieApp #Entrepreneurship #AI #PetInsurance #StartupLife #TheStartupLeap