From Media to Mixology: How Ryan Provost Is Reinventing Ready-to-Drink Cocktails

In this episode of the Whisky Wealth Warrior podcast, host Glen Palmer sits down with Ryan Provost, co-founder and CEO of BoozBox — a premium ready-to-drink cocktail brand bringing bar-quality drinks into a convenient, scalable format. Ryan shares his journey from producing content for major platforms like Forbes and Vice, to building a drinks brand born during the uncertainty of the 2020 pandemic. What started as an idea around a kitchen table has evolved into a fast-growing brand now operating across multiple US markets.  The conversation dives into: Turning a simple idea into a fully launched product The realities of building a drinks brand from scratch Why storytelling and content are a competitive advantage The challenges of breaking perception around boxed drinks Pricing strategy, margins, and scaling in the RTD market Targeting the next generation of consumers Ryan also shares how BoozBox is positioning itself in a crowded RTD space, balancing quality, convenience, and affordability to drive repeat purchases and long-term growth. This episode is ideal for entrepreneurs, brand builders, and investors looking to understand what it really takes to launch and scale a modern drinks brand. Connect with Ryan: BoozBox Website: https://www.drinkboozbox.com Ryan's LinkedIn: https://www.linkedin.com/in/ryanprovostofficial/ BoozBox LinkedIn: https://www.linkedin.com/company/boozbox/ BoozBox Instagram: https://www.instagram.com/boozbox/ Connect with Glen: LinkedIn: https://www.linkedin.com/in/glen-palmer-online/ If you’ve ever wondered whether whisky could be something you own, grow, and monetise — not just drink — you can download a free guide here: https://whiskywealthmastery.com/free to get started on your whisky investment journey.