From Member Maze to Curated Experience: Putting AI to Work with Elizabeth Engel

On this episode of Higher Logic’s “The Member Engagement Show,” we talk with Elizabeth Engel, Membership Product Advisor at Higher Logic. Elizabeth has 30 years of experience across association membership, marketing, technology, strategy and leadership. She’s been an advisor through her own consulting business, Spark, and now helps shape Higher Logic’s approach to AI for associations. We talk with Elizabeth about how associations can move from offering a maze of resources to creating a more useful and responsive experience. Topics covered include: The three core problems associations are dealing with when it comes to serving members. The different value propositions for members and prospects. The importance in the age of AI search of making info easy to find on your sites. Proactively fixing it so members come to the association for answers. Making data usable. How AI is bringing solutions both to member experiences and data organization & use internally. Adding business intelligence into AI systems. Why someone should come to the association for answers and not public AI tools. Properly teaching your AI agent. Key questions to ask yourself as you start to set up your AI tools.   Helpful Links: Get to know Higher Logic's AI Assistant Understand the awareness gap in our webinar with Olena Lima