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From Metrics to Relationships: A B2B Marketer’s Leap to B2B2C episode artwork

EPISODE · Jul 28, 2020 · 29 MIN

From Metrics to Relationships: A B2B Marketer’s Leap to B2B2C

from The Kula Ring · host Kula Partners

What is the role of a B2B2C marketer? In this episode of The Kula Ring, Dirk Mortensen, Marketing Manager for ARB 4x4 Accessories, North America, talks about his move from B2B to B2B2C marketing. He talks about making the shift from a heavy metrics-driven B2B background in business equipment to creating B2B2C marketing programs for consumer goods where success is more dependent on emotional connection and empathy.

What this episode covers

What is the role of a B2B2C marketer? In this episode of The Kula Ring, Dirk Mortensen, Marketing Manager for ARB 4x4 Accessories, North America, talks about his move from B2B to B2B2C marketing. He talks about making the shift from a heavy metrics-driven B2B background in business equipment to creating B2B2C marketing programs for consumer goods where success is more dependent on emotional connection and empathy.

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From Metrics to Relationships: A B2B Marketer’s Leap to B2B2C

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Frequently Asked Questions

How long is this episode of The Kula Ring?

This episode is 29 minutes long.

When was this The Kula Ring episode published?

This episode was published on July 28, 2020.

What is this episode about?

What is the role of a B2B2C marketer? In this episode of The Kula Ring, Dirk Mortensen, Marketing Manager for ARB 4x4 Accessories, North America, talks about his move from B2B to B2B2C marketing. He talks about making the shift from a heavy...

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