From Microbiology to Multi-Million Dollar Luxury Brands

In this fascinating Season 2, Episode 5 of The Growth Lab Podcast, Luba Patlakh-Kaplun welcomes Elizabeth Solaru - a multi-award-winning luxury business consultant, author, and world-renowned cake artist who has completely reinvented herself multiple times throughout her career journey.Elizabeth's path is a masterclass in pivoting with purpose: from microbiologist to headhunter coaching C-suite executives, to celebrated cake artist serving UHNWIs and royalty, to becoming a leading voice in luxury business consulting. As CEO and Founder of the Diversity in Luxury Awards, she's pioneering inclusivity and representation in one of the world's most exclusive sectors.Recently ranked as one of the world's top speakers on luxury business by the World Luxury Chamber of Commerce, Elizabeth regularly shares her expertise at prestigious institutions including Sotheby's Institute of Art, Goldsmith College, and Anglia Ruskin University. She's spoken on stages at JP Morgan, The Global HR Summit, and Ernst and Young, and has been featured on BBC, Channel 4, and Sky TV.Her latest book, "The Luxpreneur: How to Start and Build a Successful Luxury Brand," has been described as "the blueprint for a luxury business" and a must-read for anyone interested in the luxury industry.Join us for this inspiring conversation about navigating multiple career transitions, building credibility in exclusive industries, the business of luxury, and why diversity matters at the highest levels of commerce. Elizabeth shares practical insights on how unconventional paths can become competitive advantages and what it really takes to succeed in luxury business.Whether you're considering a career pivot, building a premium brand, or interested in luxury market dynamics, this episode offers valuable perspectives from someone who's succeeded at the highest levels across multiple industries.Follow us on Instagram and TikTok @thegrowthlabpodcast