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From middle class to consuming class - Fraym CEO Ben Leo

EPISODE · Nov 16, 2018 · 38 MIN

From middle class to consuming class - Fraym CEO Ben Leo

from Talking Africa · host The Africa Report

Back in 2011, the African Development Bank claimed Africa's middle class was over 300m people strong, sparking controversy.Now, a new data mapping company Fraym says it has located Africa's premium consumers.We talk to Fraym CEO Ben Leo to find out more. Say hello on twitter @Leo_Benjamin.For a 20% discount on a 6-month subscription, please head to bit.ly/2JaIsxw and enter the offer code: PODCASTAnd for the latest news and analysis, try out our daily newsletter: head to www.theafricareport.com and enter your email address to receive it every afternoon.

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From middle class to consuming class - Fraym CEO Ben Leo

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