From middle class to consuming class

What this episode covers

Back in 2011, the African Development Bank claimed Africa's middle class was over 300m people strong, sparking controversy.Now, a new data mapping company Fraym says it has located Africa's premium consumers.We talk to Fraym CEO Ben Leo to find out more. Say hello on twitter @Leo_Benjamin.For a 20% discount on a 6-month subscription, please head to bit.ly/2JaIsxw and enter the offer code: PODCASTAnd for the latest news and analysis, try out our daily newsletter: head to www.theafricareport.com and enter your email address to receive it every afternoon.

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Frequently Asked Questions

How long is this episode of Talking Africa?

This episode is 38 minutes long.

When was this Talking Africa episode published?

This episode was published on November 16, 2018.

What is this episode about?

Back in 2011, the African Development Bank claimed Africa's middle class was over 300m people strong, sparking controversy.Now, a new data mapping company Fraym says it has located Africa's premium consumers.We talk to Fraym CEO Ben Leo to find out...

Can I download this Talking Africa episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.