EPISODE · Aug 13, 2026 · 31 MIN
From Military Leader to Entrepreneur: Build Purpose After Service — Manny Piñeiro
from VET S.O.S. Presents Operation Startup · host Maurice Murphy, Shawn Welsh
Military retirement isn't the hardest transition—losing your purpose is. Here's how to build your next mission.Many veterans spend decades following a clear mission, only to discover that the hardest part begins after the uniform comes off.Air Force veteran and executive coach Manny Piñeiro shares why purpose—not employment—is the key to a successful transition, and how one conversation with his son inspired him to build Making Time Count, a leadership company now impacting organizations around the world.From overcoming the fear of failure to redefining success beyond rank and title, this conversation offers practical wisdom for veterans, entrepreneurs, and leaders preparing for what's next.In this episode, you'll discover:• Learn the three biggest lessons Manny says every service member needs before transitioning into civilian life.• Recognize why accepting the first job offer can cost you purpose, fulfillment, and long-term career growth.• Understand how an unexpected cancer diagnosis reshaped Manny's priorities and reinforced the importance of taking care of yourself before chasing the next opportunity.• Discover why organizations lose great employees—and what authentic leadership looks like when people become the mission.About Manny PiñeiroManny Piñeiro served 32 years in the United States Air Force, culminating as the Air Force's First Sergeant Special Duty Manager, where he helped shape leadership policy, training, and standards affecting more than 600,000 Airmen and their families worldwide.Today he is the founder of Making Time Count, an executive coaching and leadership development company helping leaders, organizations, and veterans maximize their impact through purposeful leadership. As a member of the USO Board of Directors, he continues serving the military community while delivering keynote presentations on leadership, resilience, accountability, and human performance across the globe.🎙️ If this episode helped you, please follow Operation Startup and leave a 5-star review on Apple Podcasts.EPISODE CHAPTERS00:00 — Introduction00:15 — Manny's Military Journey03:15 — The Three Biggest Lessons About Military Transition07:32 — Launching Making Time Count12:03 — Helping Leaders Rediscover Purpose14:54 — The Reality of Entrepreneurship19:05 — Building Better Organizations25:45 — Advice Every Veteran Should Hear30:07 — Closing & ResourcesExplore the Full VET S.O.S. Network▶ VET S.O.S.▶ VET S.O.S. Presents: Operation Startup▶ VET S.O.S. Presents: Learning Lifeline▶ VET S.O.S. Presents: The Scoop▶ VET S.O.S. Presents: Testimony StrongConnect with VET S.O.S.Website: https://vetsospodcast.comTwitter/X: https://x.com/vetsospodcastLinkedIn: https://linkedin.com/company/vetsospodcastYouTube: https://youtube.com/@vetsospodcastFacebook: https://facebook.com/vetsospodcastInstagram: https://instagram.com/vetsospodcastTikTok: https://tiktok.com/@vetsospodcast#VETSOS #VeteranPodcast #GrabTheLifeline #HeroesMediaGRP #MilitaryTransition #VeteranEntrepreneur #Podcast #Veterans #MilitaryLife
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From Military Leader to Entrepreneur: Build Purpose After Service — Manny Piñeiro
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