From Military to Entrepreneur: Building Team Easties

Let us know what you think!In this episode of Security Halt!, host Deny Caballero sits down with Jason Marks, a Special Operations veteran and founder of Team Easties an outdoors gear company, together they explore the intersection of entrepreneurship, military resilience, and innovation.Jason shares his journey from combat zones to product design labs, diving deep into the realities of starting a veteran-owned business, developing high-performance outdoor gear, and overcoming the personal and financial challenges of the startup world.Together, they unpack:How boredom sparked a breakthrough in gear innovationThe entrepreneurial edge veterans bring to the outdoor industryThe power of branding, marketing, and authenticity in businessWhy affordable, reliable equipment matters for veteran adventurersThe importance of community, collaboration, and perseveranceWhether you're a veteran looking to launch your own business, a gear enthusiast, or someone passionate about purpose-driven innovation, this conversation is filled with tactical insights and inspiring lessons.👉 Follow, like, subscribe, and share Security Halt! on Spotify, YouTube, and Apple Podcasts for more authentic, veteran-led conversations on mental health, mission, and transformation.BE A BRO! Support the show!!buymeacoffee.com/sechaltpodcasthttps://buymeacoffee.com/sechaltpodcast Looking for hand crafted, custom work, military memorabilia or need something laser engraved? Connect with my good friend Eric Gilgenast.Instagram: haus_gilgenast_woodworks_mainhttps://www.instagram.com/haus_gilgenast_woodworks_main/  Chapters00:00 From Amateur to Pro: The Journey of Entrepreneurship02:53 The Importance of Quality Gear in Outdoor Activities05:57 Innovating for the Modern Outdoorsman09:05 Navigating the Business Landscape: Contracts and Compliance11:57 The Role of Branding and Marketing in Equipment Choices14:49 Tinkering and Innovation: The Creative Process Behind Gear18:03 Boredom as a Catalyst for Creativity and Entrepreneurship22:37 The Power of Community Support25:43 Building Connections in the Industry28:15 Overcoming Financial Hurdles30:36 The Entrepreneurial Spirit35:55 Innovating in Manufacturing40:57 The Grind of Entrepreneurship Instagram: @securityhaltX: @SecurityHaltTik Tok: @security.halt.podLinkedIn: Deny Caballero Follow Jason on LinkedIn and Instagram today!LinkedIn: Jason Markshttps://www.linkedin.com/in/jason-marks-704a29338/Instagram: team_easties_llchttps://www.instagram.com/team_easties_llc/Website: TeamEastieshttps://teameasties.com/Support the showProduced by Security Halt Media