From Military to Million Dollar Events with Andrew Roby

Why firing the wrong clients helped this event CEO hit his highest revenue year.In this episode, Keri and Andrew unpack what happens when you set real boundaries, fire misaligned clients, and fully step into your value as a creative entrepreneur.Andrew Roby, an Army veteran turned renowned event planner, speaker, and coach based in Washington, DC. shares his journey from military service to building a premier event planning business. He opens up about the early struggles with cash flow, how he learned to redefine his ideal client, and why storytelling is the heart of every unforgettable event.Whether you're an aspiring event planner, entrepreneur, or creative professional, this episode is packed with powerful lessons on pricing your services, attracting the right clients, and building a sustainable business rooted in purpose and authenticity.What you’ll take away:Red flags that mean it’s time to fire a clientHow to protect your energy and enforce boundariesWhy Andrew changed his entire client base (and what it did for his income)The mindset shift from freelance to CEOConnect With Andrew RobyWebsite →andrewrobyevents.comIG  → @andrewrobyeventsFB @AndrewRobyEventsTikTok → @andrewrobyevents📧 Your curated dose of Black culture, brand spotlights & real inspiration. Subscribe to the newsletter → kerihenderson.com/newsletter🛍️ Shop With Intention. Shop Black-Owned. Products that actually fit into your everyday life → https://bit.ly/12-products-everyday-life📲 Stay in the loop:Instagram → @kerilhenderson | @thekickbackwithkeriYouTube → @kerilhendersonTikTok @thekickbackwithkeriShop Affiliates:Get 10% off Dosso Beauty → https://dossobeauty.com/KERIHENDERSONEnjoying the podcast? Support the show