From million-dollar mistakes to marketing mastery with UNTMD Founder Maria Kathopoulis

Maria Kathopoulis has firsthand experience with the frustrations of marketing spend that fails to deliver results. After investing $250,000 in agencies across two businesses without seeing the returns, she took a bold new approach—launching UNTMD, a consultancy that flips the traditional agency model on its head and prioritises tangible revenue and real outcomes over vanity metrics. Maria shares her journey from costly missteps to scalable growth, exploring why understanding your business metrics, knowing your customer, and demanding accountability from your marketing partners is more important than ever. Plus, discover how AI is transforming marketing strategies for solopreneurs and small businesses, and learn practical tips for maximising your budget, no matter how lean. Timestamped overview 00:00 Frustration with marketing spend 05:18 Rebuilding and marketing the app 07:08 Learning business metrics and marketing 13:37 Focusing on what drives profit 15:45 Common business mistakes and misconceptions 19:33 Marketing strategies for different industries 23:21 Using AI to empower businesses 27:06 Using AI for business growth 30:27 Using AI to streamline tasks 34:32 Focusing on high-yield channels 36:25 Challenges scaling and building teams 39:39 Keys to business longevity'' Learn more about your ad choices. Visit megaphone.fm/adchoices