EPISODE · Jun 15, 2026 · 11 MIN
From Milwaukee to the World Cup Stage
Executive Producer of Broadcast and Live events for the Milwaukee Bucks Johnny Watson talks about overseeing the in-stadium experience in Kansas City. How did this opportunity come about? You've got fans who speak Arabic, Spanish, Dutch, German, and English in the stands, they all want to feel “at home”. How challenging is this from a language perspective? What was the budget given for this event? How did his experiences in Milwaukee help prepare him for the world stage?
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From Milwaukee to the World Cup Stage
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