From Mountain Town to Surf City: Destinations That Serve Residents & Visitors | Hunden Happy Hour #4

John Urdi, President & CEO of Visit Huntington Beach, joins Bethanie DeRose, EVP of Consulting at Hunden Partners, to discuss destination leadership and what it means to serve both residents and visitors in evolving markets.In this episode of Hunden Happy Hour, we explore John's experience founding Mammoth Lakes Tourism and leading it for a decade before stepping into a more complex coastal economy in Huntington Beach. From setting a direction for destination growth alongside key stakeholders to aligning tourism with community priorities, this conversation highlights how strong leadership and long-term vision can guide destinations through change.