From MTV to TikTok: The New Purpose of Music Videos

Send us Fan MailIn this episode, we kick things off with a run-through of the history of music videos from technical invention to MTV to YouTube before getting into why they still matter today, just for totally different reasons. We talk branding, storytelling, fan connection, and why videos aren’t about chasing TV play anymore… but they do still shape how an artist shows up in the world.Resources:The Music Video: Before TelevisionMusic Video - WikipediaHow YouTube Changed The Music Industry ForeverMTV & The Birth of Viral MarketingHave a question, story, or feedback to share? Email us at: [email protected] us on Instagram, TikTok, Facebook, and YouTube at:  @themusiclenspodcastYou can also follow Alex and Katie on all socials at: @alexallegramusic and @katiefeemusicGet 15% off your Comfrt order: https://www.comfrt.com/TheMusicLensPodcast