From Music Producer to Marketing CEO: Domain Expertise

In this episode of The Future of Consumer Marketing: Masterclass Edition, host Andres Figueira interviews Peter Malick, Founder and CEO of InboundAV. Peter's journey from professional musician and audio producer to marketing agency founder offers a unique lens on how creative expertise translates into marketing innovation. InboundAV has evolved from a marketing automation shop into a forward-thinking agency that's leveraging AI to build micro-SaaS products and fundamentally reimagine what marketing agencies can deliver. After nine years of working with clients ranging from solopreneurs to companies with 170 locations and 2-million-person databases, Peter is now navigating the seismic shift AI is bringing to marketing services—where the competitive advantage is no longer execution capability but strategic thinking and creative direction. Topics Discussed: Transitioning from music production to marketing automation and agency services Building an agency culture focused on internal teams versus contractor reliance Navigating the AI revolution in marketing and web development Developing micro-SaaS products as a marketing agency Securing unsolicited funding from Amazon Web Services for AI product development Strategic positioning for agencies in an AI-first marketing landscape The collapse of traditional web development timelines (from hours to minutes)