From Music to Billion Dollar Brands: Decoding Rihanna’s Playbook with David Olusegun

What happens when a former record label founder applies the logic of venture studios to celebrity brand building? In this episode, David Olusegun, founder of Creative Control Ventures, reveals how he’s transforming the way talent and culture converge to create purpose-driven consumer brands.From his early career at Viacom to co-creating ventures with leading celebrities, David unpacks the frameworks behind turning influence into enduring business value. Expect insights on brand defensibility, scaling CPGs in a saturated market, and why authenticity—not virality—defines the next era of brand growth.For founders and investors alike, this conversation redefines what it means to build a “celebrity brand” that lasts.📍Timestamps:00:02:00 From Viacom to Ventures00:06:00 Startup Mindset in Music00:14:00 The Fenty Effect00:22:00 Purpose Meets Profitability00:25:00 The Founder as Influencer00:33:00 Scaling & Systems00:35:00 Owning Your IP00:38:00 Discovery in a Changing World00:47:00 Global Expansion00:50:00 Exit Strategy 10100:56:00 Lessons from the BestYoutube: https://youtu.be/y910TtcSbao📌 Connect with David and Creative Control Ventures: https://www.creativecontrol.ventures/📌 Join The Startup Leap Community: subscribe.thestartupleap.io#TheStartupLeap #Entrepreneurship #CelebrityBrands #ConsumerInnovation #FounderMindset #VentureBuilding #PurposeDrivenBusiness #BrandStrategy #EntrepreneurInsights