From Music to Marketing: David Crawford's Journey

In this episode of 'Get a Shift On', I speak to another David! David Crawford from Drakewalls Marketing as he shares his journey from being a musician t running his own marketing agency and all that goes with a career change, indeed career development like that. We discuss the challenges of starting a business, the importance of having a solid marketing strategy, and the balance between practical experience and formal qualifications.David emphasises the need for self-belief and confidence in overcoming rejection, while also exploring the evolution of marketing in the digital age. David also provides valuable tips for aspiring entrepreneurs on how to effectively start their own businesses and navigate the marketing landscape.David's BioDavid grew up in Edinburgh and following his passion for music, moved to London in 2007. After working as an in-house Marketing Manager David went on to setup Drakewalls Marketing as well as establishing two 6-figure ecommerce businesses with his wife, Lucy. Away from work David has a passion for the outdoors and can often be found paddleboarding his way round the Devon coast. Follow David and Drakewalls marketing:David CrawfordDrakewalls MarketingFollow David / Via Nova here:⁠⁠⁠⁠David's LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠Via Nova LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠Via Nova Website⁠⁠⁠Feeling stuck in your career? Discover if it's time for a change! ⁠⁠⁠Take my quiz and explore your career potential today!Chapters00:00 Introduction to Career Change and Marketing Journey03:42 From Music to Marketing: A Unique Transition06:44 Building a Marketing Agency: The Early Days09:49 The Importance of Self-Belief in Business12:38 Handling Rejection and Building Confidence16:03 The Value of Practical Experience Over Qualifications19:04 Adapting to Changes in Marketing Strategies21:58 Old School vs. New School Marketing Techniques24:58 Creative Marketing Campaigns: Thinking Outside the Box27:47 Understanding Your Audience: The Key to Success30:41 Starting Your Own Business: Essential Tips33:51 Navigating the Challenges of Entrepreneurship40:36 Starting a Business: Key Mistakes to Avoid43:18 Maximizing Google Ads: Strategies and Tips46:27 Building a Business on a Budget: Real-Life Insights49:42 Drake Walls Marketing: Services and Final Thoughts49:53 End Credits