From NASCAR Phenom to CEO, He’s Changing How America Drives

Brad Coleman became a professional race-car driver at just 15 years old. After competing at the highest levels of motorsports—including NASCAR—he made an extraordinary turn: from driving at breathtaking speeds to teaching the next generation how to drive safely. Today, Brad is the owner and CEO of SafeWay Driving, one of Texas’s most established driver-education companies. In this episode of smarterUmedia, Brad sits down with Steve Lipscomb to discuss the discipline, risk, preparation and split-second decision-making required in professional racing—and how those lessons helped him become an entrepreneur and business leader. Brad shares what it was like to enter professional racing as a teenager, how he handled pressure and setbacks, why he left the racetrack for the boardroom, and how he is working to transform driver education and make the roads safer.