From NASCAR to Beethoven: How Sponsors Keep Us Playing

Special shout out to Claflin Hill’s Principal Trumpet, Erich Ledebuhr, who recorded Classical Gassing’s Intro and Outro. We love it!What do symphony orchestras and NASCAR have in common? More than you might think.In this episode, Bernadette and Paul Surapine, Executive & Artistic Director of the Claflin Hill Symphony Orchestra, explore the essential role of business sponsorships in sustaining the arts. From playful banter about sponsor logos on a conductor’s tuxedo to heartfelt reflections on community, small business, and the ripple effect of local support, this conversation highlights how the arts are not just culture—they’re also a business.Paul shares stories from Claflin Hill’s early days, the lessons he learned from local business leaders, and why saying “thank you” is central to CHSO’s mission. You’ll also hear how the orchestra’s innovative digital program book connects audiences directly to business partners, creating a living network of community support.🎶 Highlights include:• Why sponsorship is as vital as ticket sales• How local businesses fuel community life—and how audiences can give back• The shift from personal to impersonal sponsorship relationships—and how to rebuild them• A reminder that the arts are a cornerstone of small-town America’s economy💡 Want to support Claflin Hill? Become a business partner, buy an ad, or simply choose local when you shop and dine. Every connection strengthens the circle.👉 Learn more, view our Business Partner list, or get involved: claflinhill.org or call 508.478.5924THANK YOU to our generous Business Partners. https://www.claflinhill.org/business-partners Click the link below to place an order for your ad in our upcoming program book.https://www.claflinhill.org/advertise-with-claflin-hill