From newsroom to PR: How journalists can successfully make the switch

Send us Fan MailIn this episode, CNN producer Tiffany Anthony joins host Jason Mudd to discuss one of the most talked-about career pivots in media today — journalists transitioning into public relations and corporate communications. Tune in to learn more!Meet our guest:Our guest is Tiffany Anthony, cross-platform producer at CNN/Warner Brothers Discovery. Tiffany is a communications and storytelling professional with 18+ years of experience crafting clear, high-impact narratives across broadcast, digital, and social platforms. She has led messaging for high-stakes news and major public-facing initiatives, with a focus on audience engagement, clarity, and collaborative leadership.Five things you’ll learn from this episode:1. Why journalists are uniquely positioned to succeed in PR and corporate communications2. How newsroom experience strengthens media relations, storytelling, and strategic communications3. How former journalists can position their skills and experience to stand out in today’s PR job market4. How AI, applicant tracking systems, and evolving hiring practices are changing communications careers5. Why companies increasingly value journalists who understand newsrooms, audiences, and compelling storiesQuotables“You always have to learn to adapt and evolve.” — Tiffany Anthony“Some of the best stories are about people and interesting people. It’s not just about a product.” — Tiffany Anthony"People want people's stories. They want to connect emotionally with stories. And I think a lot of companies forget that and lose sight of that." — Tiffany Anthony“You have to be willing to say, ‘I’m no longer a journalist. I’m now a corporate storyteller.’” — Jason Mudd"If you don't tell them, you won't sell them." — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest’s contact info and resources:Tiffany Anthony on LinkedInTiffany Anthony on Muck RackTiffany Anthony websitePublic Relations Employment Statistics by BLS.gov PRSA Job BoardAxiacareers.com Additional Resources:6 ways agency work provides the best work experienceTop 6 questions public relations students ask us about the PR industryListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.If you like this episode, you're going to love this:Transition from journalism to PR with David DeCampBehind the mic with Jason Mudd: An Ask Me Anything special solocast on PR and Axia’s beginningNetworking without an agenda: The key to career longevitySupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.