From NFL to CEO: Brandon Williams on Leading Boys & Girls Clubs of Greater St. Louis

On this episode of the Charity Charge Show, we speak with Brandon Williams, CEO of the Boys & Girls Clubs of Greater St. Louis. Williams explains how the Club is supporting youth after a tornado, why mental health and education remain core priorities, and how the organization is strengthening career pathways, internships, and sports programs.He also shares lessons from his first year as CEO, including how to manage a leadership transition at a legacy nonprofit and why running with a business mindset is essential for mission success.About BrandonBrandon Williams is the Chief Executive Officer of the Boys & Girls Clubs of Greater St. Louis, where he leads a network of programs serving more than 18,000 youth across the region. A former NFL player turned business and community leader, Brandon brings a unique blend of athletic discipline, corporate experience, and leadership coaching to the nonprofit sector.Before joining the Boys & Girls Clubs, Brandon played in the NFL after graduating from the University of Wisconsin, then spent nearly a decade as a sports broadcaster with Big Ten Network, ESPN, and FOX. His professional journey also includes roles at Anheuser-Busch in innovation marketing and as Vice President of Team Business for the St. Louis Battlehawks. He has also served as a leadership and life coach, helping organizations build culture and accountability through practical team development frameworks.Since taking on the CEO role, Brandon has focused on expanding the Club’s impact through career readiness, mental health support, and economic mobility initiatives for youth. Under his leadership, the organization has strengthened community partnerships, elevated brand awareness, and invested in modernizing its programs and facilities.Brandon holds an MBA from Lindenwood University and is passionate about helping young people discover their “it factor” — intelligence, intangibles, and toughness — to achieve success in any path they choose.Charity Charge is a financial technology company serving the nonprofit sector. From the Charity Charge Nonprofit Credit Card to bookkeeping, gift card disbursements, and state compliance, we help mission-driven organizations streamline operations and stay financially strong. Learn more at charitycharge.com.