EPISODE · Aug 24, 2025 · 1H 5M
From Nickelodeon to Nikwax: Purpose-Driven Marketing insights
from Sports + Outdoor Mentors · host Dan Trapp
Get inspired by Laura Ball, Group Marketing Director at Nikwax, as she shares her remarkable journey working with global brands such as Nickelodeon and the Jamie Oliver Group, and her current role as a leader in sustainable outdoor products. She's a perfect example of what "outside of the industry leaders" can bring to the game! In this episode, Laura reveals how she has combined high-performance strategies with purpose-driven storytelling to foster authentic brand growth, through leadership, lessons in adaptability and the unique challenges of transitioning between industries. This episode is perfect for future leaders, marketers, and anyone interested in the ever-evolving outdoor and sports industry! Please like, comment and subscribe to help us reach more people. 🙏 Follow Laura Ball https://www.linkedin.com/in/laura-ball-group-marketing-director-nikwax Follow Dan Trapp https://www.linkedin.com/in/dantrapp Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin Watch Sports + Outdoor Mentors https://www.youtube.com/@S_OM1 #sportsandoutdoormentors
What this episode covers
Get inspired by Laura Ball, Group Marketing Director at Nikwax, as she shares her remarkable journey working with global brands such as Nickelodeon and the Jamie Oliver Group, and her current role as a leader in sustainable outdoor products. She's a perfect example of what "outside of the industry leaders" can bring to the game! In this episode, Laura reveals how she has combined high-performance strategies with purpose-driven storytelling to foster authentic brand growth, through leadership, lessons in adaptability and the unique challenges of transitioning between industries. This episode is perfect for future leaders, marketers, and anyone interested in the ever-evolving outdoor and sports industry! Please like, comment and subscribe to help us reach more people. 🙏 Follow Laura Ball https://www.linkedin.com/in/laura-ball-group-marketing-director-nikwax Follow Dan Trapp https://www.linkedin.com/in/dantrapp Follow Sports + Outdoor Mentors https://bit.ly/SOMentors_Linkedin Watch Sports + Outdoor Mentors https://www.youtube.com/@S_OM1 #sportsandoutdoormentors
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From Nickelodeon to Nikwax: Purpose-Driven Marketing insights
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