From Nightlife to Media & Marketing in Sotogrande | Curro Espinar

How did a computer science student become a creative force in Sotogrande? Curro Espinar reveals his journey from nightlife to media, polo, and business marketing in one of Europe’s most exclusive luxury communities.In this episode, I sit down with Curro Espinar — creative entrepreneur, storyteller, and community connector. Curro is the founder of Singular, a marketing agency supporting local businesses since 2012, and director of 8Directo, the leading digital news voice for Campo de Gibraltar.From running beach bars and nightclubs in Alcaidesa to managing marketing campaigns for Ayala Polo Club and regional institutions, Curro shares a fascinating journey through nightlife, media, and community-building.Today we discuss:- His transition from computer science to hospitality and entrepreneurship- Lessons from the 2008 crisis and how social media transformed local business marketing- The growth of Sotogrande — from holiday bubble to year-round community- The role of Singular and 8Directo in shaping local business and news- Working with Ayala Polo and managing PR for international tournaments- The impact of COVID-19 on lifestyle, real estate, and remote living in Sotogrande- Why Sotogrande remains a family-first, safe, and thriving community0:38 Singular (2012) — empowering local brands with creative marketing0:45 Director at 8Directo — digital media for Campo de Gibraltar1:08 Curro’s journey — Campamento → Granada (Computer Science)1:50 Early ventures — beach bar “Arena” in Alcaidesa, clubs & restaurants3:54 Lessons from the 2008 crisis — pivoting the business5:25 From print to social — Tuenti/Facebook transform nightlife marketing9:34 Moving to Sotogrande (~12 years ago)10:04 Sotogrande’s evolution — from holiday bubble to year-round living12:09 What Singular does today — 360° marketing & PR for institutions16:05 Ayala & International Polo — marketing, PR, sponsorships22:15 Real-estate tips — pricing, marketing, paperwork (and subscribe!)22:59 Town hall & bureaucracy — why local partners matter30:00 Growth & development — SO/Hotel, Tribuna, new venues shaping Sotogrande31:45 Community building — Plaza Blanca case study CONNECT WITH CHARLIE!📲 Mobile +34 607 911 661✉️ Email: [email protected]🔗 Website: https://charlesgubbins.com/STAY CONNECTED!📸 Instagram: https://www.instagram.com/charlieinsotogrande/👤 Facebook: https://www.facebook.com/charlieinsotogrande👨‍💻 LinkedIn: linkedin.com/in/charliegubbins🎥 YouTube: https://www.youtube.com/nollsotogrande🐦 Twitter: https://twitter.com/charliegubbins📱 TikTok: https://www.tiktok.com/@charlesgubbins