From Noma Fermentation to Food Tech: How Lorenzo Tirelli Is Scaling Flavor with Reduced

In this episode, Furqan speaks with Lorenzo Tirelli — R&D Manager at Reduced (Copenhagen), a food tech company transforming upcycled ingredients into deeply flavorful, additive-free fermented broths using koji.Lorenzo’s path is anything but linear. He dropped out of pharmaceutical chemistry in Rome, trained in kitchens across Italy, Uruguay, and France, worked in Noma’s fermentation lab, earned a Master’s in Food Innovation & Health in Copenhagen — and now leads R&D at a venture-backed food tech scale-up.We talk about:• Leaving science for kitchens — and returning to science through food• Early formative cooking experiences, from fire-based cooking in Uruguay to farm-to-table projects in Rome• What actually happens inside Noma’s fermentation lab• Why fermentation is both craft and controlled science• How upcycled supply chains really work at scale• What chefs lose — and gain — when flavor is standardized• Why clean-label, additive-free products still require deep technical rigor• The role of R&D chefs in shaping future food systems• Work-life balance, parenthood, and why many chefs leave restaurants• How to translate chef intuition into scalable food innovationThis is a conversation about fermentation beyond trend, scaling artisanal flavor responsibly, and building a chef-led career outside the brigade without losing identity.🎧 Fugitive Chefs is your window into alternative culinary careers and bold food innovation. New episodes every Tuesday.👉 Follow, rate us on Spotify, subscribe & comment on YouTube, and share with someone who’s questioning their place in the kitchen.🎙 Hosted by Furqan from the Fugitive Chefs Podcast📸 Furqan’s Instagram: https://bit.ly/4dtiyTv🎧 Podcast Instagram: https://bit.ly/43ndATO🎵 Spotify: https://spoti.fi/3F6j25A🍏 Apple Podcasts: https://apple.co/43vBtbT🔗 Connect with LorenzoReduced: https://reducedfood.comLinkedIn: https://www.linkedin.com/in/lorenzo-tirelli-b58a35232/Instagram: @lollo.tirelli