EPISODE · Jun 23, 2025 · 59 MIN
From Nonprofit to PR Pro: Lessons in Authentic Storytelling
from Rich Auntie Conversations · host Kristin Taylor
In this powerful episode of More Than the Hype, host Kristin Taylor sits down with Emily Scorgie — PR strategist, content creator, and founder of Babble PR — for an unfiltered conversation on brand building, motherhood, and the real story behind media exposure.Emily opens up about her journey from nonprofit work to launching her own PR agency while raising two kids under two — and why she walked away from traditional career paths to create something that actually fits her life. From influencer marketing truths to why your founder story matters more than ever, this episode is a masterclass in modern-day brand storytelling.If you’re a CPG brand, mom entrepreneur, or business owner wondering when (and how) to invest in PR — this is your go-to guide.🔥 What You'll Learn:What makes a brand truly press-worthy in today’s crowded marketWhy authentic founder stories drive more media than product launchesThe hidden costs of daycare and how it sparked Emily’s leap into entrepreneurshipReal talk on influencer pricing, earned vs. paid media, and sample shipping strategyHow Emily structures PR packages for startups without big agency budgets🧠 Memorable Moments: “PR should be proactive, not reactive. It’s about telling your story daily.” “I quit my dream job at 12 weeks pregnant — because I knew what mattered more.” “If you seem too perfect, you’re not relatable. The ugly stuff is your power.”👤 Guest Info: Emily Scorgie Founder, Babble PR Website: babblepr.com Instagram: @letsbabble✨ Stay Connected:Follow host Kristin Taylor on InstagramLearn more about More Than the HypeSip smart with Mom Juice
What this episode covers
In this powerful episode of More Than the Hype, host Kristin Taylor sits down with Emily Scorgie — PR strategist, content creator, and founder of Babble PR — for an unfiltered conversation on brand building, motherhood, and the real story behind media exposure.Emily opens up about her journey from nonprofit work to launching her own PR agency while raising two kids under two — and why she walked away from traditional career paths to create something that actually fits her life. From influencer marketing truths to why your founder story matters more than ever, this episode is a masterclass in modern-day brand storytelling.If you’re a CPG brand, mom entrepreneur, or business owner wondering when (and how) to invest in PR — this is your go-to guide.🔥 What You'll Learn:What makes a brand truly press-worthy in today’s crowded marketWhy authentic founder stories drive more media than product launchesThe hidden costs of daycare and how it sparked Emily’s leap into entrepreneurshipReal talk on influencer pricing, earned vs. paid media, and sample shipping strategyHow Emily structures PR packages for startups without big agency budgets🧠 Memorable Moments: “PR should be proactive, not reactive. It’s about telling your story daily.” “I quit my dream job at 12 weeks pregnant — because I knew what mattered more.” “If you seem too perfect, you’re not relatable. The ugly stuff is your power.”👤 Guest Info: Emily Scorgie Founder, Babble PR Website: babblepr.com Instagram: @letsbabble✨ Stay Connected:Follow host Kristin Taylor on InstagramLearn more about More Than the HypeSip smart with Mom Juice
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From Nonprofit to PR Pro: Lessons in Authentic Storytelling
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