From Novel to Timeless - Casey Stanton - Fractional CMO Show - Episode #022

As a CMO, can you provide more value to a company by always trying to be on the cutting edge of every new marketing advancement or by mastering the slow to change principles of marketing? Casey Stanton sets out to answer that question to get you the most value from your limited time.   Takeaways: If you are always chasing the newest marketing techniques, you may find temporary success but in order to stay caught up on the bleeding edge tactics, you will have to constantly reinvent yourself. Rather than constantly trying out the latest marketing fad, invest your time and effort into becoming great at those foundational principles of marketing that are slow to change.  There is a great value in mastering these principles. These will transcend your niche and even your industry and allow you to provide value to businesses for a long time.  The CMO's role is not to be the person who does every little thing, rather it is to build an amazing marketing team. Each member of which is then able to specialize on the finer aspects of the solution.   Quote of the Show: "The solution as a CMO is rarely to roll up your sleeves and do it yourself, more often than not the solution as a CMO is to delegate it to someone else"  - Casey Stanton   Links: Twitter: https://twitter.com/CaseyStanton LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://cmox.co/invite   Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/VmZUFNAQU0A