From Numbers to Knowledge: Turning Data into Better Decisions with ASAE's Christin Berry

Our guest on this episode of The Member Engagement Show is Christin Berry CAE, VP Business Analytics and Data services at ASAE. Christin recently presented a session at ASAE’s annual conference on how to use data to gain meaningful insights that can help you ask better questions and make better decisions. This tied in nicely to Higher Logic’s own recently released 2025 Association Community Benchmark Report, so we thought this was the perfect time to help associations more effectively collect and leverage data. Topics covered include: The ways data can be most helpful to associations. Gaps in the way we approach data. Getting beyond just numbers to help foster faster decision-making. Using different formats to get information out to constituents. How offering fast answers can lead to broader content discovery. Organizing information infrastructures to facilitate fast answers. Data setup for internal use. Data mining to combat low survey response rates. Why data, in isolation, isn’t enough for good decision-making. The importance of knowing why you’re gathering data. Why it’s okay if your data just helps you ask better questions. Why watching the pattern can be more powerful than watching the numbers. The need for curious people. How to not get overwhelmed with data. Building automations off your data.   Some Helpful Links ASAE Higher Logic's 2025 Association Community Benchmark Report