S E238: From Nurse to Online Course Creator: The Story of Hilary Erickson and Pulling Curls

What happens when a dedicated nurse with two decades of experience in labor and delivery decides to explore her entrepreneurial spirit? Our guest, Hilary Erickson, the powerhouse behind the brand Pulling Curls, gives us a peek into her riveting transition from nurse to successful online course creator. Hilary opens up about her business journey, the continuous necessity to keep her courses fresh, her new venture - The Pregnancy Nurse, and the ever-changing blogging landscape.Hilary's passion for graphic design and how she channeled it to create a thriving prenatal class is truly inspiring. She talks about her experiments with various course hosting platforms, the intricacies of ads, and the challenging art of audience targeting. Adding to the mix, Hilary shares her organic marketing strategies, the importance of short-form videos, and her podcasting experiences. This vibrant conversation offers valuable pointers for anyone intrigued by the process of creating and marketing an online course.But that's not all! Hilary takes us behind the scenes of her life beyond Pulling Curls. Balancing work and family life as a business owner isn't always easy, but Hilary walks us through with candid insights. From the advantages of structured scheduling, using video content for social media and SEO, to the joy of doing work you genuinely love, Hilary covers it all. For those of you interested in affiliate marketing, Hilary's experiences and insights are a treasure trove of knowledge. Join us for a heartening episode packed with resources from a successful brand creator.https://pullingcurls.com or https://pregnurse.comWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod? Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/ Leave a rating and review on your favorite platform Follow @yourbrandamplified on the socials Talk to my digital avatar  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.