From Obscurity to Icon: Unveiling Secrets to Crafting a Memorable Small Business Brand (With Robert Smith from Greenmelon)

Send us Fan MailWhat are the key attributes of a polished brand? To tackle this question, Eric invites Robert Smith for an insightful conversation on branding. Robert, a branding expert, Adjunct Professor, author, and Chief Creative Officer at Greenmelon Inc, has a wealth of experience in crafting successful brand identities. Having worked with numerous major companies in Canada, Robert prioritizes frequency, consistency, and quality in his approach. He shares invaluable tips and advice tailored for small businesses venturing into brand building. Throughout their discussion, they delve into topics such as logos, timelines, competition, creativity, and AI. 0:00 Intro 1:00 Conversation begins 3:40 Remove “like"5:00 Frequency, consistency, quality 10:44 Outsourcing branding and consulting 13:45 Budget and commitment16:35 The issue with AI 21:00 When to invest in branding 25:18 Lasting logos 27:40 Competition, disruption, colors 30:30 Value of branding 36:40 Stop Looking For Zebras 40:10 Creativity 42:40 What’s next 44:02 Get connected Robert Smith  https://www.linkedin.com/in/greenmelonrobert/http://www.greenmelon.comhttps://www.think-smith.com/Stop Looking for Zebrashttps://www.barnesandnoble.com/w/stop-looking-for-zebras-robert-b-smith/1144315674Hosted by Eric Saumure (https://ericsaumure.com)