From Online to Everywhere: How Obvi Scaled from D2C to 20,000 Retail Doors

ow did Obvi scale from online startup to 20,000 retail doors in just 2.5 years? In this episode of MacRAE'S Growth Challenge Podcast, Director of Sales Operations Raj Shah reveals their secret weapon: a 120,000-member Facebook community that drives product development and retail launches. Learn how they're making supplements fun again while targeting 40,000 more doors across Whole Foods, Kroger, and Wegmans. Don't miss these actionable growth strategies—listen to the full episode!