From Order Takers to Strategic Partners

Join Andrea Fryrear as she explores the transformation from order takers to strategic partners in marketing. In this episode, she sits down with John Wiedenheft, Digital Marketing Operations Director at Great America Financial Services, who shares his journey of leading a 15-member marketing team through an Agile transformation. Discover how John's experience with a cross-functional Agile team sparked a shift in his department, turning chaos into clarity. We delve into the challenges and triumphs of redefining roles, enhancing processes, and improving communication. Whether you're new to Agile or looking to refine your approach, John's insights offer valuable lessons on aligning marketing with broader business goals. Tune in to hear how you can transition your team into strategic partners and drive meaningful change.