From Overseas Hoops to CEO: Taylor Burner’s Journey in Sports Marketing

Brooke and Dani welcome Dani’s best friend from Stony Brook, Agency 3_2 founder and CEO Taylor Burner, for a deep dive into her journey through the sports marketing industry and the friendship that began on the basketball court in college. Taylor looks back on playing overseas in Israel, becoming an Israeli citizen, adjusting to life far from home for the first time, and the unforgettable experiences she had living and partying in Tel Aviv. As the conversation unfolds, Taylor details her rise from googling “jobs in sports” after moving back to Brooklyn to building stops at Nike Basketball and Game 7 before launching her own company, inspired by a line from Ice Cube. She also shares insight into talent management, negotiating deals, understanding self-worth in business, and working with stars like Andraya Carter, Sydney Carter, and A'ja Wilson while reflecting on some of the biggest events she’s helped bring to life across the sports world.