From Overwhelmed to Empowered: Building a Scalable Social Media Team in Hospitality

Every social media manager knows that feeling - the constant pressure to create more content, engage with more followers, and stay active across more platforms. But what happens when you're doing this for not just one, but 25 different hotel properties? Each with its own unique brand voice, target audience, and content needs. It's a challenge that keeps many hospitality marketers up at night, wondering if there's a breaking point. If you've ever felt overwhelmed by the growing demands of social media management, you're not alone. Maybe you're currently juggling multiple property accounts, feeling like you're spread too thin. Perhaps you're worried about maintaining quality while keeping up with quantity. Or maybe you're simply wondering if there's a better way to structure your social media operations. Today's guest knows exactly how that feels - because she's lived it. As the Corporate Social Media Manager at Springboard Hospitality, Jessica Harrington found herself single-handedly managing social media for 25 different properties. But instead of burning out, she transformed her role and built a scalable system that not only improved results but actually saved money. She's here to share how she did it, and more importantly, how you can too. Social Pulse Podcast host Mike Allton asked Jessica Harrington about: 🟣Strategic Delegation - Learn how to identify when it's time to stop doing everything yourself and start building a team 🟣System Development - Understand the essential components of creating a scalable social media management system that can grow with your portfolio 🟣Team Leadership - Master the transition from tactical executor to strategic leader while maintaining quality and consistency Learn more about Jessica Harrington Connect with Jessica Harrington on LinkedIn Resources & Brands mentioned in this episode 💜 Learn more about Agorapulse with a free demo 🧡 Springboard Hospitality  Find Springboard On LinkedIn Find Springboard On Facebook Find Springboard On Instagram Inside MGM: Forging Key Marketing Alliances in Hospitality Hootsuite Canva Trello Excel spreadsheets Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/hospitality-edition/how-to-build-a-scalable-social-media-team-in-hospitality Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.