From Packaging That Sells to Cocktails That Disrupt: Elevating the Creative Business with Tiffany Jones of Avenue 8

In today’s episode of The Art Coaching Club Podcast, we’re starting with a solo chat about one of the most overlooked (but powerful) elements of running an art business: intentional packaging. I’ll share how great packaging can boost your brand, increase perceived value, and get people talking about your work—plus simple, budget-friendly ideas you can implement right away. Then we shift gears to an inspiring interview with Tiffany Jones, Dallas-based designer and founder of Avenue 8, a super-premium canned cocktail brand shaking up the spirits industry. Tiffany shares how her background in design helped her craft a product that’s both beautiful and bold, the moment that sparked the idea, what she uncovered in her deep dive into the RTD market, and what it means to build a women-led company in a male-dominated space. 🎯 What we cover: Packaging that creates connection (and repeat buyers) The power of first impressions and brand touchpoints How a college parents' weekend sparked a business idea What Tiffany learned about the male-dominated RTD industry Her advice for creative entrepreneurs ready to launch something new Whether you're an artist, a product-based founder, or a brand-builder, this episode is packed with practical tips and creative inspiration. 🔗 Learn more about Avenue 8: https://drinkavenue8.com Make sure to use code VIPSHIPFREE! 📲 Follow for more: Instagram & TikTok: @hayleypricewhitePodcast: The Art Coaching Club Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.