From Passion Project to Profitable Sale: Tips for Women Entrepreneurs

On this episode of Build a Business Worth Buying, host Aaron Alpeter sits down eith the powerhouse co-founders behind Athena Advisory Collective. Unlike the typical VC-backed founder stories, Cristy and Aggie specialize in helping female founders of agencies, service firms, and bootstrapped businesses build and exit on their own terms.You'll hear why non-VC paths can be more sustainable—and potentially more lucrative—than the venture route, and learn exactly what makes a service business truly valuable and sellable. The conversation dives deep into topics like securing recurring revenue, designing bulletproof contracts, getting the founder out of day-to-day operations, and creating a turn-key business ready for a smooth exit. Cristy and Aggie also share candid insights on supporting women founders, the psychological hurdles around selling a “passion project,” and the importance of knowing your numbers.