From pasture to protein: TRUST Organic COWS episode artwork

EPISODE · Feb 17, 2026 · 22 MIN

From pasture to protein: TRUST Organic COWS

from ShelfSense: Stories Behind Our Stuff · host Cynthia Barstow

Why can we trust organic cows? Cynthia sits down with Gary Hirshberg, Co-Founder and Chief Organic Optimist of Stonyfield Farm, alongside Gen Z voice Mari Averill, for a conversation that goes far beyond the dairy case. Gary shares the backstory behind Stonyfield—how a small, values-driven idea became a national brand by letting cows, farmers, and transparency shape relationships with consumers. Together, they explore why organic isn’t just a label, but a form of preventable healthcare—for our bodies, the land, and the people who steward it. Mari brings a next-generation lens, asking the questions today’s consumers care most about: trust, proof, and whether brands truly live their values. The result is an essential cross-generational dialogue about why organic supports farmers and the planet—and what it will take to earn, and keep, trust in the products on our shelves.  Send us Fan Mail

Episode metadata supplied by the publisher feed · Published Feb 17, 2026

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Why can we trust organic cows? Cynthia sits down with Gary Hirshberg, Co-Founder and Chief Organic Optimist of Stonyfield Farm, alongside Gen Z voice Mari Averill, for a conversation that goes far beyond the dairy case. Gary shares the backstory behind Stonyfield—how a small, values-driven idea became a national brand by letting cows, farmers, and transparency shape relationships with consumers. Together, they explore why organic isn’t just a label, but a form of preventable healthcare—for ou...

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From pasture to protein: TRUST Organic COWS

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