From personalization to prediction: Unlocking the next wave of financial services with Anticipatory Banking

In this episode of One Vision, we sit down with Allison Cerra, Chief Marketing Officer at Alkami, to explore how anticipatory banking moves financial services beyond personalization into prediction. The conversation dives into the evolution of consumer technology in financial services, drawing parallels with the music industry, and highlights the importance of personalization and hyper-personalization at scale. They explore how AI and behavioral data are transforming the banking experience, the significance of the $84 trillion intergenerational wealth transfer, and the implications for regional and community financial institutions. Join Allison and Theo for a dynamic discussion on the challenges and opportunities in creating a better digital banking experience for all generations.#AI #Fintech #FinancialServices #BankingIndustry #AnticipatoryBanking 📍Hot Take: What I hope to see is more deposits going from Wall Street to Main Street. I hope to see vibrant communities that continue to flourish.00:00 Introduction and Guest Welcome00:30 Revisiting CoLab and Generational Trends01:08 Understanding Anticipatory Banking01:55 The Evolution of Digital Banking11:25 Generational Wealth Transfer and Its Impact21:35 The Role of AI and Behavioral Data23:51 Future of Financial Institutions29:03 Conclusion and Final ThoughtsFind Allison Cerra on LinkedIn: https://www.linkedin.com/in/acerra/ 🔗About Alkami: https://www.alkami.com/ 🔗About Anticipatory Banking: https://www.alkami.com/anticipatory-banking/ Find Theodora Lau on LinkedIn: https://www.linkedin.com/in/theodoralau/ 🔗My latest book: Banking on (Artificial) Intelligence: https://www.bankingonaibook.com/ 🔗About Unconventional Ventures and the One Vision Podcast: https://www.unconventionalventures.com/ One Vision Podcast is a fintech, banking, and AI podcast hosted by Theodora Lau (Founder, Unconventional Ventures; author of Banking on (Artificial) Intelligence). One Vision goes beyond the headlines on AI, agentic commerce, digital banking, financial inclusion, and the future of money — with founders, analysts, venture capitalists, technologists, and operators building the next chapter of financial services. New episodes weekly. Featured guests include leaders from Ant, bunq, J.D. Power, Forrester, IBM, Microsoft, Salesforce, SAS, SAP, and Wall Street Journal. Recognized in American Banker's Top 20 Most Influential Women in Fintech. Hosted on Acast. See acast.com/privacy for more information.